Top 5 Delivered Meal Kits and Specialty Foods Apps in Sweden in Q2 2021

In Q2 2021, the performance of the top delivered meal kits and specialty foods apps in Sweden varied significantly. Here, we explore the trends in weekly downloads, revenue, and active users for these apps, based on data from Sensor Tower. For deeper insights, visit Sensor Tower.

HelloFresh: Meal Kit Delivery maintained a steady presence in the market, with weekly downloads peaking at 4.4K in early April and gradually decreasing to 1.7K by the end of June. The app’s weekly active users declined from 35.6K at the start of the quarter to 31.5K at its close, indicating a slight drop in user engagement over the period.

Vivino: Buy the Right Wine saw fluctuating weekly downloads, with a notable spike to 3.6K in early May. Its weekly revenue remained minimal, mostly under $2, while weekly active users peaked at 18.1K in early May before stabilizing around 12K towards the end of the quarter.

Linas Matkasse experienced a steady decline in weekly downloads, starting from 114 at the end of March and dropping to 63 by the end of June. The app did not report any weekly revenue or active users data for this period.

Aarstiderne – Økologisk mad also showed a downward trend in weekly downloads, beginning at 89 and ending at 53 by late June. Similar to Linas Matkasse, there was no revenue or active users data available for this app during the quarter.

Marley Spoon had modest weekly downloads, peaking at 117 in early May and fluctuating down to 45 by the end of the quarter. Weekly active users for Marley Spoon remained relatively stable, with minor fluctuations, closing the quarter at 187.

These insights highlight the varied performance of meal kit and specialty food apps in Sweden during Q2 2021. For more detailed analysis and data, visit Sensor Tower.